High Stakes Films

  Brands are now being asked to connect with their consumers on a deeper level than ever before. A humanitarian generation is paving the way for the future of content, and the future is in the emotive. Video production is changing with this; we now see a shift away from the old "look at my produc t and what it does" sort of content to a new form of storytelling, peeling away the layers of a brand and providing consumers with a more authentic and truthful story. Brand storytelling precisely what it sounds like: telling the story of a brand. It's done in a narrative that moulds together the facts and emotions that your brand evokes; this could be the story behind your brand, why it matters, or how it changes people. Don't be fooled into thinking you'll need a high-end production studio to do this either; you won't. Like we've said, the future is in the emotive – the more authentic, relatable and truthful the content is, the more consumers connect with it.

  Video marketing is an effective way to draw eyes onto your products and engage your audience. This much is clear. But in a sea of other brands with similar products and services, it is still challenging to stand out. It’s easy to think that brands should take more risks with their ad designs to break boundaries and grab attention.   But aside from any risks you take with your marketing ideas, there are risks to be considered in video production generally. If you’re taking a plunge into video production for your business, it’s good to know the risks and how to mitigate them.   Without further ado, that’s what we’ll tackle in this article! PR Risks   When you start planning an extensive marketing campaign for your brand, it’s vital to do the necessary market research. This ensures your ad will be tonally and topically appropriate for your audience and deliver the intended message. You can probably think of a few advertisements that backfired and were very poorly received