Creating Good Looking Videos - Video Composition Rules
If you’re creating video marketing material for your brand, every video must look like it was shot professionally. While this matters to varying degrees for different formats, paying attention to basic video composition rules can always help you elevate your visual content creation . These rules often don’t apply only to video but are good guidelines for all visual content creation. Here are some of the most important things to keep in mind. Keep Horizontals Level You should always attempt to keep your camera level with the horizon, so that horizontal lines seem straight. If not done with a specific cinematic intention, anything else comes across as a mistake and looks unprofessional. It’s easier to ensure level lines by keeping your camera on a tripod and using a spirit level. Some cameras also come with electronic levels. Of course, you might use a dutch angle for cinematic effect occasionally. However, this creates an impression of disorientation, unease and tension and