Culture-Driven Content: Creating a Company Culture Where Content Thrives
Every business active on social media and actively working on its marketing strategy knows the importance of content marketing. By this, of course, we mean producing content as part of a larger strategy that keeps customers engaged, interested in your products and hopefully motivates them to make a purchase. Content marketing is known to work. Especially when said content is consistent with your brand’s voice and helps your audience understand the culture at your company. Culture-driven content can improve your employer brand, show customers why you do what you do, and make you more trustworthy and relatable overall. However, some companies put the wagon before the horse for content marketing, especially culture-driven content. Because before you can produce great content that speaks of your company culture, you first need a company culture that facilitates creating great content! In this article, we’ll take a look at some tips to get your company culture to a place