High Stakes Films

    Suppose you’ve ever worked hard on a piece of content just to see it flop with the audience the moment you post it. In that case, you know how painful the marketing journey can often be.  The truth is that content, even if it is genuinely great, can quickly go under in a sea of other posts. Maybe it wasn’t the right time, or perhaps you didn’t hit quite the right beats with your target audience. Whatever the reason, money, time and resources go down the drain alongside it. Agile content creation is one way to counter the risk of such investments in the future. Of course, you might still be prone to fail - but you will fail in such a way that helps you create better content, and it won’t cost you anywhere near as much. Because when you add agility to your content creation process, you ship early and often. That means that each piece of content won’t be as precious. Even during the creation process, you can tweak creations so they’ll stand better chances of success.

    A larger number of companies each year invest in the video production process to shoot branded videos for their websites. They use video to introduce new products and services to their audience, onboard their employees and tell their brand story to engage their customers. Video is an effective way to achieve a range of marketing objectives and quickly becomes the most popular content type on the web. But in one area, this method of digital content creation poses a unique challenge: How do you localize video for a global market?   Suppose you spent time and money on a stunning video for your website, and your brand operates across multiple countries. In that case, the last thing you want is to alienate your french or Spanish customers and partners. But you can also not create a new video every time you want to reach audiences in another country! Therefore, it is often more cost-effective and efficient to localize a video that has already enjoyed great success in your own la