A Quick Guide to Long-Form Content Production in 2022
Video marketing is already used to drive almost every aspect of a business’ marketing. But did you know the length of your video content matters? So often, the first instinct is to cater to short attention spans and create shorter videos for social media. But the fact is that 54% of smartphone viewers’ video viewing is spent on videos that are over 20 minutes in length. Long-form video content is an excellent way to: Tell more in-depth and emotive stories Explain more complex concepts Form a relationship with the viewers whilst they engage. At first glance, of course, long-form video production comes with its own challenges. Lengthier videos require a longer script and a strong concept and engage the viewer’s interest for much longer. Here’s our quick guide to long-form content production in 2022. What is long-form content production? Long-form video refers to longer video content than other videos that serve a similar purpose. It is becoming more an