How to Make an Impact - Tips for Emotional Editing
One of the main reasons video marketing is so effective is because it allows the audience to connect emotionally with the subject matter. Seeing people on screen interact and emote evokes our empathy just as watching a real person in front of us will. Marketers turn this to their advantage by seeking ways to have their campaigns create a higher emotional impact. Any emotion the viewers feel will keep the ad in their minds for far longer. But saying that a video should invoke emotion is easy. So how is it actually done? At Highstakes Films, we work closely with brands to leave precisely the emotional impression on their audience that is intended. In this article, we’ll share a few emotional editing techniques that support our content production in London . Maintain a Theme Every video, no matter how long, should follow a theme. This is a guide of sorts which dictates the pacing of the video. A theme might be romance, drama, comedy, action, or suspense. They do not only affect h