What’s Snackable Content?
“Snackable content” is a sweet, amusing name for a fundamental marketing phenomenon. As human attention span has dropped to an average of eight seconds (a 25% decrease over the last few years), marketing has had to change to accommodate. Snackable content is the solution. Nowadays, video production houses worldwide have honed in on the best strategies for short form content production . So today, we’re taking a closer look at the nature of “snackable content”, how it is produced, and what formats you can lean on. What is Snackable Content? Snackable is a great way to describe bite-sized content that can be consumed quickly and in one go. It leaves the user briefly satisfied by either offering something amusing or surprising, and the viewer can move on just as quickly. In other words, it is quick to digest. Furthermore, it can be consumed passively rather than actively, making it perfect for anyone just scrolling through social media. If you provide a whole bowl full of snac