5 Questions to Ask Before Making a Video
Before starting work on a new video project, asking and answering a few critical questions can help shape the brief. These are questions any video production house considers to create a fitting creative idea and distribute it amongst the right channels. Let’s dive in! 1. What’s the Video’s Objective? Every video has a purpose. Whether you work with a video production house or get your own media team on the case, knowing your video's objectives is vital. Decide on the KPIs and Metrics that will measure how successful your video has been. It doesn’t matter if your video serves for marketing, education or engagement; every video should work towards a change. For example, to increase engagement in social campaigns or to rank higher in search engines. The video’s objective will likely also inform the call to action. 2. Who’s the Target Audience? Knowing your audience for each video is the next crucial step before tackling a brief. The mindset of your audienc