Culture-Driven Content: Creating a Company Culture Where Content Thrives


 

Every business active on social media and actively working on its marketing strategy knows the importance of content marketing. By this, of course, we mean producing content as part of a larger strategy that keeps customers engaged, interested in your products and hopefully motivates them to make a purchase.

 

Content marketing is known to work. Especially when said content is consistent with your brand’s voice and helps your audience understand the culture at your company. Culture-driven content can improve your employer brand, show customers why you do what you do, and make you more trustworthy and relatable overall.

 

However, some companies put the wagon before the horse for content marketing, especially culture-driven content. Because before you can produce great content that speaks of your company culture, you first need a company culture that facilitates creating great content!

 

In this article, we’ll take a look at some tips to get your company culture to a place where content marketing can thrive.


Put Your Employees First

 

Culture-driven content primarily focuses heavily on highlighting the atmosphere in the workplace and showcasing your teams. A company that doesn’t actually listen to its employees and provide them with the environment they need to thrive has no business advertising that culture to the world.

 

Listening to employees is the first step to creating a culture that makes everyone excited to show off through content. Allow your teams to voice their concerns and ideas. Engage them with the content production process! Your team might know individual aspects of your products and audience better than management. Their input might turn out to be just what you need.

Everything Customers Say is Gold

 

For a strong content marketing strategy, nothing is as valuable as what your customers have to say. Businesses that want to succeed with content need first to understand what their customers want to say. So if your company culture doesn't emphasise the customer experience, you might struggle creating content that speaks to them.

 

Whilst customers are not always right, listening to them is always valuable. You can learn about your customer’s pain points, struggles and questions through:



  • Surveys
  • Forums
  • Market research
  • Support tickets
  • Social media engagement

 

These are what your content marketing strategy should address to provide the highest amount of value.

Be Transparent

 

Transparency fosters a better company culture and is a good rule of thumb for content as well. If you have nothing to hide, you should give your audience a glimpse behind the curtain. Culture-driven content thrives on authenticity. So don’t be afraid to share your struggles and celebrate the process with all its challenges. This is often where the best stories lie and where your whole company can come together.

Lead by Example

 

Company culture can only be enforced when the leaders of the business act as role models for the values and behaviours they want to see. They need to be the ones to impersonate everything your business stands for and draw out those qualities within your employees.

 

How does this matter for content? A strong leader for company culture also translates into an individual that can authentically appear in culture-driven content. These are the characters that you should base your cultural videos on.  Show that everything on your website’s “About page” is based on integrity and truth.

Find Meaning

 

Culture-driven content works exceptionally well because it often ties in closely to brand storytelling. This is where your company narrates the meaning they are working towards. It illustrates core values that all tie into one mission statement. Without this meaning, your company culture might feel aimless, unengaging and uninspiring.

 

Just like customers will be uninspired by meaningless content in the long term, so will your employees. If you want to see your company culture and content strategy improve, you should commit to a higher purpose. This might be innovation, sustainability, healthier, more balanced lives, or simply providing an excellent customer experience.

 

From Culture to Content

 

Culture-driven content starts with your business culture. Before you can deliver vital Then, engage content, you need strong values represented by your leaders and teams. However, having the right culture is only the first step. The next step is to produce high-quality culture-driven content that frames your business in the right way.

 

At High Stakes Films, we place culture at the core of our video production. Our team of creatives works with you from concept to delivery to highlight everything that makes your brand unique. Get in touch today to have a chat about introducing your culture into your content marketing strategy.

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