A Quick Guide to Long-Form Content Production in 2022

Video marketing is already used to drive almost every aspect of a business’ marketing. But did you know the length of your video content matters? So often, the first instinct is to cater to short attention spans and create shorter videos for social media. But the fact is that 54% of smartphone viewers’ video viewing is spent on videos that are over 20 minutes in length.

Long-form video content is an excellent way to:


  • Tell more in-depth and emotive stories
  • Explain more complex concepts 
  • Form a relationship with the viewers whilst they engage.

At first glance, of course, long-form video production comes with its own challenges. Lengthier videos require a longer script and a strong concept and engage the viewer’s interest for much longer. 

Here’s our quick guide to long-form content production in 2022.


Long form content production


What is long-form content production?

Long-form video refers to longer video content than other videos that serve a similar purpose. It is becoming more and more prevalent in the world of brands because of the value it entails. According to Google’s Ad Support, a video can be considered long-form when it surpasses ten minutes. Others think videos in 20-30 minutes are long-form videos.

Producing long-form content often requires more thought and production time. The concepts can be more complex, and there is frequently a proper introduction, middle and conclusion to the script.

Examples

Long-form video marketing can be used as a content strategy to provide real value to customers. Alternatively, they serve well as training or explainer videos or delve into a brand’s origin story and communicate its importance.

Here are a few examples of brands that made long-form content work for them.

Ted-X: Ted Talks are almost their own genre, often providing inspirational, thought-provoking long-form videos in the form of speaker presentations. They cover a wide range of topics, but all have in common that they offer unique value to the audience. 

Mailchimp Presents: This is another long-form video series documenting newsworthy brands and how they use email to succeed.

Patagonia: This brand uses long-form documentaries to hone its ethos of saving the planet without merely focusing on its products.

Forming an outline

To succeed at long-form content production, you should first form a clear outline. This should cover the structure of the video, help you communicate the core concept, and define how the story will be told. Once you’ve formed an outline, you can develop this into a more specific script.

Hiring the right video production company in London

Whether writing a clear outline, getting an excellent idea for a video, or getting on set to start producing, long-form content production isn’t easy. That’s why it’s a good idea to work with a trusted video production company in London to bring your ideas to life. High Stakes Films thrives in telling brand stories and drawing out the best of its values. So get in touch with us today to chat about your next project.


Location: St Cross St, London EC1N 8UA, UK

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