What’s Snackable Content?

 

“Snackable content” is a sweet, amusing name for a fundamental marketing phenomenon. As human attention span has dropped to an average of eight seconds (a 25% decrease over the last few years), marketing has had to change to accommodate. 

Snackable content is the solution. Nowadays, video production houses worldwide have honed in on the best strategies for short form content production. So today, we’re taking a closer look at the nature of “snackable content”, how it is produced, and what formats you can lean on.


What is Snackable Content?

Snackable is a great way to describe bite-sized content that can be consumed quickly and in one go. It leaves the user briefly satisfied by either offering something amusing or surprising, and the viewer can move on just as quickly. In other words, it is quick to digest. Furthermore, it can be consumed passively rather than actively, making it perfect for anyone just scrolling through social media.

If you provide a whole bowl full of snacks like this, your audience can stay on your content for longer and move on from one piece to the next, garnering plenty of traffic and engagement.

The food analogy holds firm even when we compare snackable content to content that resembles a proper meal. Short form content production doesn’t have to be nutritious or well-balanced. It’s enough to give a momentary high without much information shared.

Examples of Snackable Content

There is a lot of format for sackable content, as it incorporates anything that can be quickly engaged when scrolling through a news feed. Here are some of the most popular formats:

Quote Graphics

Everyone has seen quote graphics on Facebook. They are inspirational and meaningful, often offset with a nice visual in the background, and can be used to share sentiments that resonate with your brand and your audience.

Memes

Memes are one of the best ways to introduce humour into your brand’s personality and respond to current events. Most memes only feature an image and up to three lines of text, which means they are effortless to consume and move on from.

Infographics

Infographics are an excellent format for quickly relaying important information and statistics. The key to making these easy to digest is to keep information condensed to just a few key findings and use engaging graphics, such as charts, diagrams and graphs, to visualize data.

Gifs

Gifs have great potential for virality. They are very versatile and can be used to silently show off short video content or loop captivating images. A gif aims to capture only a moment in time, honing on a specific emotion, reaction or action. They can even be used as eye-catching promotional graphics.

The best way to create snackable content is to condense your short videos or blog posts into bite-sized highlights. Let us help you with your short form content production to provide you with shareable, snackable content. Highstakes films is a video production house in London where shareable content is on the daily agenda. Get in touch to talk about your next project.

Location: London, UK

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