Branded Content Is A Clever Way To Promote Your Business

At High Stakes Films, we are, among other things, a social content creation agency.  That means that we can create video content that you can use on social media platforms that viewers will want to share with their friends and others. It is a great way to expand your advertising and appeal to a far wider audience if you can get your content to go viral, for the simple reason that it doesn’t cost you anything other than the production of the video.

We are also a branded content agency, in that we can produce videos of branded content that can be used to promote your business. “What’s a branded content agency?” we hear you ask.

Well, there are various ways of answering that, but in one sense, branded content is advertising that doesn’t look like advertising. So, it could be a video that you place on a platform that looks as though it is simply content, but at the same time promotes your brand. A good example would be The Lego Movie. The Lego Movie is a 2014 full-length, computer-animated, action-adventure comedy film that grossed $468 million at the box office. But at the same time, of course, it was promoting the Lego brand to millions of people worldwide. Clever stuff.

It Doesn’t Need To Be A Full-Length Film

Maybe you can promote your brand in a similar fashion. It doesn’t have to be a full-length film. It could be a 5 or 10-minute video. For example, maybe you run a landscape gardening business. It could be an idea to produce a video all about landscape gardening while including shots of your team all wearing your company name and logo on their clothing. It’s a subtle form of advertising.

But as we said, among other things we are a social content creation agency as well. So, we can produce videos that can be used in a variety of different ways on social media. For example, you could create a short comedy video that tells a story while at the same time including your brand. Comedy videos are always a good bet, because people like to share a laugh with their friends and associates, and so this is another type of video that could well go viral.

Of course, there is the need for concept creation and development, but our team at High Stakes Films is well-versed in this art. So, if this appeals to you as a possible marketing idea, let’s meet up and talk about it.