What’s a Production Company?

 

Ever since the constant rise of video marketing as one of the most vital strategies to promote brands, you might be wondering: What is a production company?

Production companies pop up as key players in creating excellent video content for online media and TV. If your business is ready to invest in ground-breaking campaigns that will let the world know who you are, you might have already considered working with a production company.

In this post, we’ll shed some light on what a production company can do for your business. 



What Does a Production Company do?

Film production companies work through the entire process of creating video content. This has applications in social media, television, corporate promotions, advertisement and many other media-related industries.

Video production doesn’t just consist of one thing, either. This involves the sound design, location scouting, managing the logistics of a shoot, sourcing talent, and much more to create a film for brands. The complexity of creating a wildly successful video is why many brands don’t attempt this on their own.

A production company manages every part of film production from concept to edit. This means they’ll work with you to create an image, brainstorm ideas, find the right talent and locations, shoot the film, edit, and even distribute it to your target audience.

What Kind of Videos Do Production Companies Produce?

Different production companies have varying focuses and can create all kinds of video. Within each field of video production, there are different types of videos. You can most significantly separate the areas of film and TV, commercials, product videos, customer testimonials, marketing videos, event videos, and brand storytelling.

As you can see, video production can support nearly every aspect of your business and boost your marketing efforts across a broader range of media.

What Roles Exist Within a Production Company?

Curious about who you might be working with? We’ve already touched upon the fact that video isn’t just one thing. Costume and stage design, talent hunting, sound design, camera work and editing are all skills that play significant roles in the video production process.

 Here are some of the key roles you’ll find represented within a production company:

The Filmmaker

Filmmakers act like directors. They select locations, actors, and performance style. They also give notes on the soundtrack, colours and art direction. Filmmakers have a hand in all aspects of the production and possess both creative and logical thinking to solve various problems along the way.

Film Editors

Editors are vital players in the storytelling aspect of the video. They cut together with footage after the production and arrange it with the sound design. The final product is what editors created from the various materials the production provided.

Videographers

Videographers are responsible for the filming and are the people that capture events, interviews or commercial products in action. They operate the camera, but this is as much as creative skill as it is a technical one. The videographer finds the best angles and shots to tell a story through framing.

Producer

The producer is responsible for managing the logistics of a project and handling communications. They talk to the crew and client. They ensure the budget is accurate, that logistical needs have been met, and that everything is on track for the deadline.

Of course, many other roles play into production companies, from makeup artists and costume designers to scriptwriters and location scouts.

Looking for a Production Company to Work With?

If you’re on the lookout for a production agency that can bring your vision to life, High Stakes Films will be excited to talk to you. We are a production House in London using next-generation insights to create captivating video content. We are here for your high production value and lo-fi projects from product beauty shots and talent features to brand storytelling. 

Get in touch today to have a chat!

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