How to Tell Your Brand Story Through Video

 

We’ve been told repeatedly how important it is to show your customers what you’re all about. Your brand has to communicate its values clearly, let consumers know about your vision, and find a way to tell them who is behind it all. This format of “About us” videos has become a popular component on various corporate websites.

 

At best, “about us” videos can tell your brand’s story and give emotional resonance. They should make your audience like you. But if that video is done poorly, it could very well backfire.

 

So what do you need to do to tell your brand story through video successfully? Our production studio has a lot of experience in this field, and we’re ready to share some tips and tricks.

How to Tell Your Story Through Video

First Impressions Matter

 

Your brand story video or “about us” video might just be the first time your audience gets to see you in motion. In many ways, this is how you create a first impression, and it’s essential to make that count!

 

What matters here is that your video doesn’t need to be about facts and figures. These wouldn’t stay in your viewer’s mind anyway if they weren’t looking for them. Instead, it’s about creating a likeable connection and finding that emotional resonance.

 

Some things need to be right from the start. That means you should invest in high-valfor a great-looking video, for starters. It also means your audio should be smooth and balanced, and your brand’s core visuals should be made evident. If you can, you can let your visual identity shine through your use of colours and motion graphics.

You’re One in a Million

 

We haven’t checked the numbers, but the chances are that’s true. There are thousands of “About us” videos out there, but no company quite like yours. Your story must be individual to you and not too generic.

 

 Find a way to make it personal and special. You’re unique - and that impression should carry through the video. “About us” videos shouldn’t be a carbon copy of every other video your viewers have seen.

 

Spend some time thinking about what makes you unique. What products do you offer that no one else does? How does your methodology make you different? What values do you bring to the table that are unrivalled in your industry?

Let Culture Shine

 

Remember that your company’s “About us” video might very well be of interest to possible new employees. It’s important to show them more than just the outside of your business. Allow your viewers to dive into what life at your company is like and highlight your employees. If there’s something special about your culture, it’s worth showing off! And if you have a fancy new office, it can’t hurt to include that, too.

Be Authentic

 

Be honest and open about who you are! That is what “About us” videos are for. You can talk about your challenges and how you aim to overcome them. You can talk about your small origins. Presenting too perfect and corporate an image can only alienate your viewers.

What NOT to do…

 

Now that we’ve covered a few different things you should make sure are front and centre in your “About us” video, let’s look at the other side. Here are some challenges many About us videos face that you should try to avoid in yours.

 

Don’t Tell Too Many Stories

 

Before you get started with a shoot, you should go through a detailed development face and establish what you want to achieve. Many companies make the mistake of telling too many stories at once. As a result, these videos lose track of what really matters, and the essence of your company isn’t really expressed.

No Story at All

                               

Some videos, on the other hand, don’t really tell any story at all. Avoid just using flashy shots that show off products or company facilities. Happy employees without context still don’t really tell a story. Remember to be relatable. If your story doesn’t root in what your viewers might have experienced or experience at any point, it won’t resonate as well.

Ready to Introduce Your Brand to The World Through Video?

 

Brand storytelling is key to engaging your audience and future candidates. An “About us” video can do that perfectly through film. This format gives you the chance to showcase your values, mission, and personality in an emotionally resonating way. 


Framing your business in the best possible light in just a few minutes is a difficult task. At High Stakes films, we are always up to the challenge. We are a video production company in Londonthat focuses on creating fully branded experiences from concept to delivery. Get in touch today if you’re ready to introduce your brand to the world and want to do Film Production.

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