5 Evergreen Video Content Ideas

 If you’re growing your brand online, you are constantly looking for successful new pieces of quality content. The demand to provide value never ceases. There is no rest for innovative brands.

 

Churning out content at speed is a challenge no matter what types of content you specialise in. But whereas in the past, blog posts and social media posts might have sufficed, the medium has now turned increasingly towards video. 

 

Video content, unfortunately, can take much longer to produce and cost more in the process. So how can you ensure you get the most out of your video content budget?

The answer may be to apply a concept common for other types of content to video as well:


Evergreen video content

 

This article will cover which types of video content won’t lose their appeal as the seasons change.

So what’s Evergreen Video Content?

You’re likely already familiar with the concept of evergreen content. If not, let’s get you initiated.

 

Evergreen content is any content that can be shared again in six months and be strict as relevant to your audience as it was when you first posted it. In other words, it is content that withstands the times and doesn’t depreciate in value.

 

The importance of evergreen video content can’t be overstated. It ensures that you get the most out of the longer production time and cost associated with video production. So when your subsequent work with a social content creation agency, discuss the prospect of longer-lasting content with them.

 

To give you a headstart, here are some evergreen video content ideas that will still resonate with audiences in the months and years ahead.

1.  Explainer/How-To Videos

 

If you have a product that requires how-to instructions or takes some skill to use effectively, explainer videos are great pieces of evergreen content. So long as how users interact with your product doesn’t change, this will still be relevant anytime. Explainer videos are a great resource. They can also easily be made super specific to your brand.

 

Take Homebase’s DIY playlists, for example, that give customers helpful walkthroughs to rely on.

2.           Educational

 

Educational video content also has good chances of weathering the storms of time. An educational series can give context and culture to your products. Art supply stores, for example, might explore different painting techniques in their educational videos. Short and sweet tips are the key here - remember. Video content should remain concise to capture attention in full!

3.           About Us

 

About-us videos on your website are a must-have. They help you establish your brand, company values and core mission. Branded videos like this are vital for gaining your customer’s loyalty and letting people know what they’re all about. 

 

They also aren’t likely to change anytime soon! So if you want to get some video content under your belt, this is a great evergreen place to start.

4.           Case Studies

 

One common thread of evergreen content is that it cannot be too relevant to the here-and-now. Current news just won’t strike the same six months later. But good stories and user cases never lose their relevance. Create case studies and interviews to showcase what your brand has achieved. Tell an engaging tale of success for one of your projects. 

5.           Engage with World Issues

 

Taking a stance in a politically charged and often divisive world is essential for today’s brands. If there is a world issue you are passionate about, an excellent evergreen video content idea would be to talk about that issue and highlight its importance.

 

We repeat: This should not be a take on a current event or news story. Instead, it might address overarching issues that have remained relevant for a long time and will be applicable for some years to come. For example, sustainability, inclusivity, diversity, or the fight for a particular charity, are all great topics to consider.

Plant More Evergreen Ideas On the Web

 

Video content is a great way to engage audiences. It’s shareable, engaging, creates an emotional connection, and is fantastic for telling stories. So when you invest in the video production process, it is worth focusing your attention on content that will succeed at all seasons.

 

Highstakes Film is a Content Production House in London that specialises in creating branded and evergreen content. Get in touch with us today to plan your next campaign.

 

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