How to Master Visual Content Creation on Every Front

Visual content creation is an overwhelming task that only becomes more complicated once you throw all the elements into the mix that the current digital reality demands. Brands can no longer rely on blog posts to drive engagement. 

The human brain simply reacts better to visual content. It can process images 60,000 times faster than text, and with attention spans getting shorter and shorter, the processing time is just what you might need to consider.

Visual content creation can help you obtain more likes and share on social media, too.

Static images, however, don’t begin to fulfil the complete potential visuals have. That’s why agile content creation, like video content, successfully generates swarms of traffic and engagement.

So, in this post, we’ve compiled some tips and tricks to ensure you’ll master your agile content creation strategy for every channel.

Why Visual Content Matters

Visual content has the best chances of engaging your audiences on a variety of platforms.

The majority of video marketers can already attest that video:

  • Boosts traffic to a brand’s website
  • Attracts more leads
  • Increases overall sales
  • Provides a good return of investment (ROI)

To compete with brands that already use visual and video content to the fullest, you’ll need to put a visual content creation strategy in place. This is no simple task, especially since there are so many different channels to create visual content for. All come with their own unique needs.

It’s vital to switch up different types of visual content to adjust to the different ways viewers want to interact with brands. For example, some want to watch longer videos on a company’s website, whereas others like to scroll through an Instagram feed with stunning photography. A successful marketer can take a more flexible approach to agile content creation and react to audience metrics to adjust to the right content type.

Our Tips for Visual Content Creation

1.   Stay Consistent Across All Platforms

Although you are creating different visual content for different platforms, keep consistency in mind. Your brand treatment should be evident in every piece of content. You can help create a unified look by sticking to a “brand kit” for your content creation. This means all content might feature the same colour palette, logo, and font styles, for example.

2.   Keep Graphic Design Fundamentals In Mind

As soon as your visual content includes more than one optical element, you must keep basic graphic design rules in mind to present a professional visible front. The alignment of elements is a critical aspect of this. For example, if you post an image or a video with elements overlaying the footage, make sure your elements like texts or images are evenly spaced. This means they should align horizontally and vertically in most cases and maintain the same margin to the edge.

3.   Always Get The Dimensions Right

We talked about the requirements of different platforms. This is where different dimensions come in. Whilst Facebook asks for wide-screen images and video, Instagram utilizes a square format. Its story reels, yet again, are portrait. To succeed on these different channels, you should constantly adjust your visual content to match the correct dimensions for the best viewing experience.

4.   Start with a Clear Brief

Whether it’s video or other visual content, you should start with a plan before you get started. A good script is vital to the success of video production. Begin by defining the script that matches your brief and fulfils your objective, and then plan the visual treatment out from there.

5.  Be Creative!

It goes without saying, but visual content should always come with a spark of creativity. There are plenty of images and videos on the web, and your viewers don’t want to see the same content rehashed time and time again. So think outside of the box and ask yourself what content highlights the unique identity of your brand.

Highstakes Films is Your Partner in Agile Content Creation

Visual content creation requires brands to stay on their feet at all times to navigate the shifting requirements of their audience and the different online platforms. We create branded video content that boosts engagement and encourages sharing. Get in touch with us today to discuss your visual content creation strategy and get insights from our experts.

Location: London, UK

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