How to Optimize Your Video Content For SEO

As a production house in London focusing on everything from idea conception to distribution, we know there's much more to a successful video marketing campaign than simply great content. One critical aspect is to get your SEO right to be found online more efficiently and attract more traffic to your website and products.

In the past, optimising videos for SEO wasn’t as in-depth a process as you would find with articles and websites. You could include tags and keywords in your video description. Still, search engines seemed to pay less attention to the video itself.

This is changing increasingly as search engines like Google are getting better at recognising the quality and relevance of video content. This article will discuss what you can do to optimise your video for SEO just like a production company would.

Where Are You Hosting?

The first consideration should be where you are hosting your video. If you want to raise brand awareness and thought leadership, consider a platform with a broad audience reach like Vimeo or YouTube. However, if you hope to gain on-site traffic, you should host it on your website. Explore hosting platforms that can support you in hosting high-quality videos on your own domain.

Transcribing Your Video

Transcripts are your video’s copy. This is very easy for search engines to read through to help them realise which questions your video is answering and how much value it provides. It’s also great to have for accessibility reasons, as those that might be hard of hearing or can’t navigate videos as easily can read through the content. Screen readers can also pick up the text more easily. 

With a transcript in mind, pay attention to how you structure the script in your video. Include important keywords and phrases and clearly outline topics and questions with appropriate “headings”.

Structure Your Video

Similar to what we just discussed, note that some platforms, like YouTube, also allow you to structure your content into sections with their own headings. This also allows viewers to quickly jump to the section that is the most relevant to them. Be sure to go to this extra effort if your hosting platform permits it!

Optimize Your Meta tags and Description

Formulate an engaging title and meta description, as these play a big part in how well your videos might rank. Do keyword research to ensure you are ranking for the most relevant words and phrases.

Create an Engaging Thumbnail

And finally, search engines are improving at reading thumbnails and recognizing their quality and relevance. An engaging thumbnail also makes your video more clickable, thus giving your video a tremendous boost through platform traffic.

There is a lot to consider when it comes to SEO. If you’re unsure you can match the expertise of a production company, why not enlist some help? Highstakes Films is a production house in London. We work closely with brands to bring their video ideas to life and present them in the best possible way. So trust our SEO expert to help your content rank higher. 

 

Location: London, UK

Comments

Post a Comment

Popular posts from this blog

Branded Content Is A Clever Way To Promote Your Business

Image
At High Stakes Films, we are, among other things, a social content creation agency .   That means that we can create video content that you can use on social media platforms that viewers will want to share with their friends and others. It is a great way to expand your advertising and appeal to a far wider audience if you can get your content to go viral, for the simple reason that it doesn’t cost you anything other than the production of the video. We are also a branded content agency , in that we can produce videos of branded content that can be used to promote your business. “What’s a branded content agency ?” we hear you ask. Well, there are various ways of answering that, but in one sense, branded content is advertising that doesn’t look like advertising. So, it could be a video that you place on a platform that looks as though it is simply content, but at the same time promotes your brand. A good example would be The Lego Movie. The Lego Movie is a 2014 full-length, computer-
Read more

A Quick Guide to Long-Form Content Production in 2022

Image
Video marketing is already used to drive almost every aspect of a business’ marketing. But did you know the length of your video content matters? So often, the first instinct is to cater to short attention spans and create shorter videos for social media. But the fact is that 54% of smartphone viewers’ video viewing is spent on videos that are over 20 minutes in length. Long-form video content is an excellent way to: Tell more in-depth and emotive stories Explain more complex concepts  Form a relationship with the viewers whilst they engage. At first glance, of course, long-form video production comes with its own challenges. Lengthier videos require a longer script and a strong concept and engage the viewer’s interest for much longer.  Here’s our quick guide to long-form content production in 2022. What is long-form content production? Long-form video refers to longer video content than other videos that serve a similar purpose. It is becoming more an
Read more