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Branded Content Is A Clever Way To Promote Your Business

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At High Stakes Films, we are, among other things, a social content creation agency .   That means that we can create video content that you can use on social media platforms that viewers will want to share with their friends and others. It is a great way to expand your advertising and appeal to a far wider audience if you can get your content to go viral, for the simple reason that it doesn’t cost you anything other than the production of the video. We are also a branded content agency , in that we can produce videos of branded content that can be used to promote your business. “What’s a branded content agency ?” we hear you ask. Well, there are various ways of answering that, but in one sense, branded content is advertising that doesn’t look like advertising. So, it could be a video that you place on a platform that looks as though it is simply content, but at the same time promotes your brand. A good example would be The Lego Movie. The Lego Movie is a 2014 full-length, computer-
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How to Make an Impact - Tips for Emotional Editing

One of the main reasons video marketing is so effective is because it allows the audience to connect emotionally with the subject matter. Seeing people on screen interact and emote evokes our empathy just as watching a real person in front of us will.  Marketers turn this to their advantage by seeking ways to have their campaigns create a higher emotional impact. Any emotion the viewers feel will keep the ad in their minds for far longer. But saying that a video should invoke emotion is easy. So how is it actually done? At Highstakes Films, we work closely with brands to leave precisely the emotional impression on their audience that is intended. In this article, we’ll share a few emotional editing techniques that support our content production in London . Maintain a Theme Every video, no matter how long, should follow a theme. This is a guide of sorts which dictates the pacing of the video. A theme might be romance, drama, comedy, action, or suspense. They do not only affect h
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How to Optimize Your Video Content For SEO

As a production house in London focusing on everything from idea conception to distribution, we know there's much more to a successful video marketing campaign than simply great content. One critical aspect is to get your SEO right to be found online more efficiently and attract more traffic to your website and products. In the past, optimising videos for SEO wasn’t as in-depth a process as you would find with articles and websites. You could include tags and keywords in your video description. Still, search engines seemed to pay less attention to the video itself. This is changing increasingly as search engines like Google are getting better at recognising the quality and relevance of video content. This article will discuss what you can do to optimise your video for SEO just like a production company would. Where Are You Hosting? The first consideration should be where you are hosting your video. If you want to raise brand awareness and thought leadership, consider a pl
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Location: London, UK
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What’s Snackable Content?

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  “Snackable content” is a sweet, amusing name for a fundamental marketing phenomenon. As human attention span has dropped to an average of eight seconds (a 25% decrease over the last few years), marketing has had to change to accommodate.  Snackable content is the solution. Nowadays, video production houses worldwide have honed in on the best strategies for short form content production . So today, we’re taking a closer look at the nature of “snackable content”, how it is produced, and what formats you can lean on. What is Snackable Content? Snackable is a great way to describe bite-sized content that can be consumed quickly and in one go. It leaves the user briefly satisfied by either offering something amusing or surprising, and the viewer can move on just as quickly. In other words, it is quick to digest. Furthermore, it can be consumed passively rather than actively, making it perfect for anyone just scrolling through social media. If you provide a whole bowl full of snac
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Location: London, UK
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A Quick Guide to Long-Form Content Production in 2022

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Video marketing is already used to drive almost every aspect of a business’ marketing. But did you know the length of your video content matters? So often, the first instinct is to cater to short attention spans and create shorter videos for social media. But the fact is that 54% of smartphone viewers’ video viewing is spent on videos that are over 20 minutes in length. Long-form video content is an excellent way to: Tell more in-depth and emotive stories Explain more complex concepts  Form a relationship with the viewers whilst they engage. At first glance, of course, long-form video production comes with its own challenges. Lengthier videos require a longer script and a strong concept and engage the viewer’s interest for much longer.  Here’s our quick guide to long-form content production in 2022. What is long-form content production? Long-form video refers to longer video content than other videos that serve a similar purpose. It is becoming more an
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Location: St Cross St, London EC1N 8UA, UK
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10 Types of Video Your Business Can Start Using Today

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Video marketing is at the forefront of any marketer’s mind - its success is undeniable, the ROI is promising, and the audience engages with this type of content better than any other. Still, if you’ve never worked with a production agency before or thought about how you might produce your own video content. In that case, video can be a daunting prospect. If you’re new to video marketing and don’t know how your business might benefit, don’t fret! We’ve listed all the basic video formats that benefit companies like yours already and that a production house in London can help you realize. The 10 Types of Video to Boost your Business Without further ado, let’s jump right into our list! 1.    Product Videos Product videos highlight the features of a product and show it from all the best angles. These videos are great for product pages on your eCommerce store and help customers make a more informed buying decisions. 2.            Explainer Videos Explainer videos set out to educat
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Location: St Cross St, London EC1N 8UA, UK
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Creating Good Looking Videos - Video Composition Rules

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  If you’re creating video marketing material for your brand, every video must look like it was shot professionally.  While this matters to varying degrees for different formats, paying attention to basic video composition rules can always help you elevate your visual content creation . These rules often don’t apply only to video but are good guidelines for all visual content creation. Here are some of the most important things to keep in mind. Keep Horizontals Level You should always attempt to keep your camera level with the horizon, so that horizontal lines seem straight. If not done with a specific cinematic intention, anything else comes across as a mistake and looks unprofessional. It’s easier to ensure level lines by keeping your camera on a tripod and using a spirit level. Some cameras also come with electronic levels. Of course, you might use a dutch angle for cinematic effect occasionally. However, this creates an impression of disorientation, unease and tension and
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Location: St Cross St, London EC1N 8UA, UK
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