High Stakes Films

As a production house in London focusing on everything from idea conception to distribution, we know there's much more to a successful video marketing campaign than simply great content. One critical aspect is to get your SEO right to be found online more efficiently and attract more traffic to your website and products. In the past, optimising videos for SEO wasn’t as in-depth a process as you would find with articles and websites. You could include tags and keywords in your video description. Still, search engines seemed to pay less attention to the video itself. This is changing increasingly as search engines like Google are getting better at recognising the quality and relevance of video content. This article will discuss what you can do to optimise your video for SEO just like a production company would. Where Are You Hosting? The first consideration should be where you are hosting your video. If you want to raise brand awareness and thought leadership, consider a pl...

  “Snackable content” is a sweet, amusing name for a fundamental marketing phenomenon. As human attention span has dropped to an average of eight seconds (a 25% decrease over the last few years), marketing has had to change to accommodate.  Snackable content is the solution. Nowadays, video production houses worldwide have honed in on the best strategies for short form content production . So today, we’re taking a closer look at the nature of “snackable content”, how it is produced, and what formats you can lean on. What is Snackable Content? Snackable is a great way to describe bite-sized content that can be consumed quickly and in one go. It leaves the user briefly satisfied by either offering something amusing or surprising, and the viewer can move on just as quickly. In other words, it is quick to digest. Furthermore, it can be consumed passively rather than actively, making it perfect for anyone just scrolling through social media. If you provide a whole bowl ful...

Video marketing is already used to drive almost every aspect of a business’ marketing. But did you know the length of your video content matters? So often, the first instinct is to cater to short attention spans and create shorter videos for social media. But the fact is that 54% of smartphone viewers’ video viewing is spent on videos that are over 20 minutes in length. Long-form video content is an excellent way to: Tell more in-depth and emotive stories Explain more complex concepts  Form a relationship with the viewers whilst they engage. At first glance, of course, long-form video production comes with its own challenges. Lengthier videos require a longer script and a strong concept and engage the viewer’s interest for much longer.  Here’s our quick guide to long-form content production in 2022. What is long-form content production? Long-form video refers to longer video content than other videos that serve a similar purpose. It is becomin...

Video marketing is at the forefront of any marketer’s mind - its success is undeniable, the ROI is promising, and the audience engages with this type of content better than any other. Still, if you’ve never worked with a production agency before or thought about how you might produce your own video content. In that case, video can be a daunting prospect. If you’re new to video marketing and don’t know how your business might benefit, don’t fret! We’ve listed all the basic video formats that benefit companies like yours already and that a production house in London can help you realize. The 10 Types of Video to Boost your Business Without further ado, let’s jump right into our list! 1.    Product Videos Product videos highlight the features of a product and show it from all the best angles. These videos are great for product pages on your eCommerce store and help customers make a more informed buying decisions. 2.          ...

  If you’re creating video marketing material for your brand, every video must look like it was shot professionally.  While this matters to varying degrees for different formats, paying attention to basic video composition rules can always help you elevate your visual content creation . These rules often don’t apply only to video but are good guidelines for all visual content creation. Here are some of the most important things to keep in mind. Keep Horizontals Level You should always attempt to keep your camera level with the horizon, so that horizontal lines seem straight. If not done with a specific cinematic intention, anything else comes across as a mistake and looks unprofessional. It’s easier to ensure level lines by keeping your camera on a tripod and using a spirit level. Some cameras also come with electronic levels. Of course, you might use a dutch angle for cinematic effect occasionally. However, this creates an impression of disorientation, unease and te...

Before starting work on a new video project, asking and answering a few critical questions can help shape the brief. These are questions any video production house considers to create a fitting creative idea and distribute it amongst the right channels. Let’s dive in! 1.   What’s the Video’s Objective? Every video has a purpose. Whether you work with a video production house or get your own media team on the case, knowing your video's objectives is vital. Decide on the KPIs and Metrics that will measure how successful your video has been.  It doesn’t matter if your video serves for marketing, education or engagement; every video should work towards a change. For example, to increase engagement in social campaigns or to rank higher in search engines. The video’s objective will likely also inform the call to action. 2.           Who’s the Target Audience? Knowing your audience for each video is the next crucial step be...

  Preproduction describes the planning stages of any media production. It happens before any shooting occurs. It entails everything it takes to make a production successful. A film production agency is critical during this stage. The more organised and clearly an idea is articulated, the more likely it will succeed. The stages of pre-production can roughly be broken into three parts, though the order may vary based on the project: Stage 1 The first stage is getting in contact with the film production com pany. You will either present the idea you want to create or ask them to develop an idea. When you have decided on a clear concept for your project, they can begin planning. The first thing they will do is establish your budget for the content you want to create.  Stage 2 Now the script and artistic direction can be fleshed out. This may be through story boarding and illustrations trying to capture the nuance of your product. This will also include scouting ...